Eine Erfolgsgeschichte mit Tradition – TONI & RELAXED
We are proud of our established standing in the international fashion business. Our parent company, Weber & Ott AG, based in Forchheim in Upper Franconia, has been in existence for almost 180 years, making it one of the oldest clothing companies in Germany.
The Weber & Ott Group includes:
- TONI DRESS DAMENMODEN GMBH
- WAPPEN MENS FASHION GMBH
- ROSNER Avantgarde Mode GmbH
- W&O Retail GmbH (TONI/ROSNER Brand outlets)
All of the Group's subsidiaries are reliable employers in the Nuremberg Metropolitan Region. The consistent apprenticeship von Nachwuchskräften ist ein wesentlicher Bestandteil unserer nachhaltigen Planung für die Zukunft.
Ein Team von mehr als 240 Mitarbeitern in Verwaltung, Produktion und Logistik hat es sich zum Ziel gesetzt, mit geballter Expertise und Begeisterung für eine wachsende Produkt-Vielfalt, Kundenwünsche weltweit zu erfüllen.
Historie
2025
Neuer Markenauftritt: TONI & RELAXED
2025 startet TONI mit einem modernen Markenauftritt in eine neue Ära:
Ein Redesign bringt frische Klarheit – mit dem neuen Logo TONI Est. 1965 sowie TONI JEANS als starke Produktlinie.
RELAXED erhält ebenfalls ein Feintuning im Logo – für mehr Klarheit und Wiedererkennbarkeit.
2023
TONI becomes top brand again
TONI was once again voted TOP brand in the current ladies' trousers study by Textilwirtschaft.
We are particularly pleased that we achieved this ranking again and that you named us the winner of the categories goods performance, profit performance as well as partnership performance in addition to the 2nd place in the overall image.
A big THANK YOU to you!
2022
Relaxed celebrates 10 years
It almost seems like yesterday: What a fantastic path our brand has been on since its creation in 2012! We have every reason to celebrate and thank all our companions for their loyalty.
Relaxed presents itself for its 10th anniversary in a completely new room concept - restrained, natural and very high quality.
2020
Already for the 4th time in a row
After 2011, 2014 and 2017, TONI is once again "Top Brand" in TextilWirtschaft's Women's Trousers Study 2020 for the fourth time in a row.
A big THANK YOU for a great 2nd place to our retail partners and customers!
2012
Brand separation & online shop
The new brand identity is presented to the trade. The first TONI customer magazine communicates and supports the changes on the market. At the same time, the third TONI shop generation is brought to life.
TONI dress becomes TONI and Relaxed by TONI. In addition, the new TONI showroom opens in Hall 30, Düsseldorf.
The TONI online shop is set up: www.toni-fashion.de
2011
The target group firmly in view
The customer is changing - with this knowledge in mind, TONI DRESS is changing its market presence and splitting the brand into TONI and Relaxed by TONI.
The new TONI logo with the stylised poppy is born. Relaxed by TONI also gets its own logo to underline the independence of the collection.
2006
The company prepares for the future
The first shops of the 2nd TONI dress shop generation are set up in the trade with great success. The first tests for the introduction of a knitwear collection are underway.
1994
Standing on its own two feet
The women's outerwear is outsourced from the parent company Weber & Ott AG. TONI DRESS DAMENMODEN GMBH is founded as a legally independent company.
1988
A special highlight
At the Seoul Olympics, TONI DRESS is the official supplier of the women's Olympic team.
1978
The fit specialist
TONI DRESS is one of the first women's trouser manufacturers to introduce the special "TONIs Formcut Trousers". The first trousers with a special fit are born.
1965
A brand is born
The brand name TONI DRESS is legally protected.
1960
The first ladies' trousers by TONI
The first ladies' trousers were produced under the name TONI STRETCH as early as the beginning of the 1960s and were successfully marketed internationally.
1934
Forchheim becomes the company's headquarters
The company headquarters are permanently relocated to Forchheim.
1929
The automation
The first automatic looms are set up in Forchheim.
1834
The beginning
Konrad Ott founds the parent company Weber & Ott in Fürth.
A weaving mill that later became TONI DRESS DAMENMODEN GMBH.